Written Content Your Readers Need


Written content is the backbone of your website.

The words you write tell your story, and they serve to create your brand. When you write for the Internet, they do much more. You have to know how to manage them.

The Internet is full of words, 4.48 billion pages of them, or about 110 trillion words. Writing for the Internet is not only an art; it’s also a science.

SEO Optimization Matters

Every word you write has value.

Google Adwords assigns a value to keywords, and so should you. By knowing the value behind the words you write, you can predict how much impact they will have on your readers. That’s especially true for Internet searches.

Even the location and frequency of your words can make a difference to search engines.

And what about grammar?

Poor grammar kills credibility. It can also hurt you in searches. If grammar isn’t your thing, that’s okay. Use a grammar app like Grammarly or get a friend to do your proofreading before publishing.

Easy Reading

Charles Dickens could have never written content for the Internet. His descriptions ramble on for days, and his paragraphs are too long. The idea is to break up the writing so your reader can access your content.

Assume your reader is smart and knows what he’s looking for. Help him scan more easily and find it by creating section breaks with the following:

  • sub-headings
  • bullet points
  • icons
  • pictures

Even though you have savvy readers, keep the writing simple. Write on a 5th or 6th-grade reading level. That means using short paragraphs, short sentences, and short words.

Anything else becomes tiresome. Your reader will go elsewhere to find what she needs.

Be the Expert

Give the kind of advice you would appreciate getting. Google advises sharing well-written content that adds to the current body of knowledge, not regurgitates it. Ask yourself if your content is notable. Is it something you would expect to read in a magazine or book?

If every one of your readers has at least one take-a-way, then your written content has done its job. It has value.

If writing the material for your website or blog seems overwhelming, hire an expert. Professionally written content can give your site the boost it needs.

Words That Inspire Work When You’d Rather Be Doing Something Else

Words that inspire work can get you back in action even when your week isn’t going well, or you don’t feel like doing anything. The right words can inspire us to get started, keep going and try again.

You can get the words that will make a difference, even if you don’t write them yourself. These are some of our favorite quotes:

There’s No Time Like Now

Procrastination prevents  even the best ideas from gaining momentum.

  • “The most difficult thing is the decision to act, the rest is merely tenacity.” —Amelia Earhart
  • “Only put off until tomorrow what you are willing to die having left undone.” ~ Pablo Picasso
  • “Just do it.” – Nike

Regarding Success

Success is the one thing many want, but not everyone is willing to work for. It’s not success alone that defines us. It’s how we get there.

  • I attribute my success to this: I never gave or took any excuse. –Florence Nightingale
  • “What you get by achieving your goals is not as important as what you become by achieving your goals.” —Henry David Thoreau
  • Strive not to be a success, but rather to be of value. —Albert Einstein
  • It’s never too late to be what you might have been.” George Eliot

Moving Forward

The saying that doing what you’ve always done will give you the results you’ve always gotten is true. Even when things are going well, you still have to pick up the pace.

  • “If everything seems under control, you’re not going fast enough.” – Mari Andretti
  • “You are always a student, never a master. You have to keep moving forward.” – Conrad Hall
  • “I would rather risk wearing out than rusting out.” – Theodore Roosevelt

Go Confidently with Courage

The words that inspire our work also bolster us with courage.

  • “I am not a product of my circumstances. I am a product of my decisions.” —Stephen Covey
  • “The question isn’t who is going to let me; it’s who is going to stop me.” —Ayn Rand
  • “Life shrinks or expands in proportion to one’s courage.” –Anais Nin

Hire a writer to write your words, and you’ll always have the words that inspire work – your work.

What quotes do you find inspirational?

Brand Storytelling, Tradition to Transformation

Brand storytelling comes from a long tradition of oration.

A few years before everyone had streaming video, poets walked into villages and told their tales in exchange for a meal and a bed. The next day, the poet left with a full belly and a good night’s sleep, and the villagers felt inspired by tales of valor and cunning.

Everyone felt transformed.

We like stories that leave us a little better off than before. The world is full of awful news and depressing drama. Storytelling shows us how to handle negativity, face bad luck, and how to lead better lives in spite of things not always going well. The lessons learned make us better people.

People like to read inspirational stories that show transformation – yours and theirs.

3 Magic Elements All Stories Need

Brand storytelling consists of three things: simplicity, clarity, and emotion. Each part is delicate and must be handled gently, touched little and admired often.


Keep it simple. Make it authentic. Help your readers identify with your brand storytelling.

Limit the story to how you identified a problem, developed a solution and achieved success. Anything else is extra. Save it for NaNoWriMo.

Your clients should be able to summarize your story in a sentence or two.


Make your brand storytelling about what you do.

Your story isn’t supposed to be a leitmotif full of cryptic foreshadowing and doppelgangers on a hero’s mission. Instead, make it each part of the narrative clear.

It’s supposed to show what you do, why you do it, and how it helps others.


The best brand storytelling creates an emotional connection.

Figurative language and authentic characters can help to foster feelings that drive relationships. Whatever representative figure you chose for your brand storytelling, you’ll need someone your clients can and want to relate to.

The Call to Action

Every marketing story has to have a call to action. With the CTA, the narrative is just another tale to pass the time. Your clients will read and act on whatever final words you leave them with.

Your customers may be in the best position to tell your story. After all, your brand exists to solve their problems.

Customers are the ones who know best what it’s like to interact with you. Use their point of view on what it’s like to work with you. Every perception in another facet on the gem that is your business.

Everyone has a story. Getting it written to showcase your brand is why you need a hired writer. Your writer will help you take your brand storytelling from tradition to transformation.