Written content is the backbone of your website.
The words you write tell your story, and they serve to create your brand. When you write for the Internet, they do much more. You have to know how to manage them.
The Internet is full of words, 4.48 billion pages of them, or about 110 trillion words. Writing for the Internet is not only an art; it’s also a science.
SEO Optimization Matters
Every word you write has value.
Google Adwords assigns a value to keywords, and so should you. By knowing the value behind the words you write, you can predict how much impact they will have on your readers. That’s especially true for Internet searches.
Even the location and frequency of your words can make a difference to search engines.
And what about grammar?
Poor grammar kills credibility. It can also hurt you in searches. If grammar isn’t your thing, that’s okay. Use a grammar app like Grammarly or get a friend to do your proofreading before publishing.
Charles Dickens could have never written content for the Internet. His descriptions ramble on for days, and his paragraphs are too long. The idea is to break up the writing so your reader can access your content.
Assume your reader is smart and knows what he’s looking for. Help him scan more easily and find it by creating section breaks with the following:
- bullet points
Even though you have savvy readers, keep the writing simple. Write on a 5th or 6th-grade reading level. That means using short paragraphs, short sentences, and short words.
Anything else becomes tiresome. Your reader will go elsewhere to find what she needs.
Be the Expert
Give the kind of advice you would appreciate getting. Google advises sharing well-written content that adds to the current body of knowledge, not regurgitates it. Ask yourself if your content is notable. Is it something you would expect to read in a magazine or book?
If every one of your readers has at least one take-a-way, then your written content has done its job. It has value.
If writing the material for your website or blog seems overwhelming, hire an expert. Professionally written content can give your site the boost it needs.